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13/09/2018

Shermina Motlhasedi and Semakaleng Osopeng - African Designed Handcrafted Jewellery

She met Jewellery was founded in 2014 by two sisters, Shermina Motlhasedi and Semakaleng Osopeng.

The small South African company combines manufacturing and retailing and sells directly to customers.

The company has an in-house team of highly skilled crafters with superb craftsmanship who specialise in distinguishable African designed handcrafted jewellery.

Motlhasedi explains. "African art inspires our craft. We continually bring out fresh designs."

The company ensures that it uses lead free and non-allergic material in the manufacture of the jewellery items. The 100% South African material used includes: copper, heat treated brass, 925 silver, ostrich skin, and small semi-precious gemstones.

"We mix high and low prices points and the cost of our products range from R200-R1700. We have affordable product lines at affordable prices to entice younger affluent consumers, thereby giving them an entry point into our brand."

She met Jewellery also helps students to test the market as its difficult to approach giant jewellery companies with new designs or concepts.

"We give jewellery students a platform to explore their creativity. This creates a winwin situation as 50 % of our production comes from these students' crafted work," says Osopeng.

One of the company's goals to grow the business to create more employment opportunities for jewellery graduate students.

She met Jewellery also intends to continue building its brand into a reputable name. "We do not forget that the jewellery industry is moving fast, and we have to tap in global market," concluded Osopeng.

T: 073 493 0029
E: motlhasedis@gmail.com
W: www.shemet.co.za

 Motlhasedi African Designed Handcrafted Jewellery.JPG
 Motlhasedi African Designed Handcrafted Jewellery.pdf


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